Project Overview
Richard, a manager at AMAN International Health Medical Insurance from Jakarta, Indonesia, commissioned the creation of a logo and branding for their company. He sought a logo that encapsulates themes of safety, trustworthiness, and assurance, aligning with the company's mission to provide comprehensive health protection.
Target Audience & Markets
The branding project aims to resonate with diverse segments including middle to high-income individuals, couples planning families, independent young adults, and individuals with specific health needs requiring specialized coverage.
Logo Requirements:
- Safety & Strength
- Trustworthy & Reliable
- Assurance
The Design Process
1. Visual Inspiration & Typography
The process began with the development of mood boards to ensure alignment with project guidelines. For typography, Flatory Sans was selected for its clean, modern feel, making it suitable for a monogram-themed logo design that emphasizes professionalism.
2. Sketching the Vision
Utilizing Flatory Sans as a guide, I embarked on the sketching phase to visualize the themes of safety and reliability. These initial hand-drawn concepts explored different ways to interlock the letters 'A', 'M', 'A', 'N' into a strong, cohesive symbol.
Early sketches for the AMAN Insurance identity exploration.
Final Identity & Branding
The final design derived from the sketches was translated into a sleek, digital format. The chosen green color palette symbolizes health, vitality, and growth, perfectly matching the medical insurance sector.
Primary and secondary logo variants.
Social media presence and Business card implementations.
Brand Guidelines & Collateral
To ensure consistency across all touchpoints, we developed a comprehensive brand guideline including a dedicated color palette (shades of green and gold) and professional collateral designs like ID cards and business proposals.
Detailed ID Card design, Color Palette, and Brand Guidelines.