Project Overview
Xenan, as the proprietor of the Palangkaraya AEVO E-Sports community, entrusted me with crafting its logo and branding. His primary aim is to foster unity among the youth by harnessing their interests and capabilities in E-Sports. He envisions a vibrant hub where local talent thrives.
His specifications for the logo were clear: it must exude minimalism, boldness, and a futuristic vibe, while being effortlessly memorable. This succinct yet impactful design should serve as a beacon, instantly resonating with the community. Through this emblem, Xenan aspires to establish AEVO as a symbol of innovation and inclusivity.
Logo Requirements:
- Minimalist & Bold
- Combination Typography Theme and Monogram
- Futuristic Vibes & Memorable
- Restricted to 2 Colors
The Design Process
1. Mood Boards & Typography Exploration
We kicked off the project by developing a series of mood boards for visual inspiration. After discussing for a while, Xenan chose a font that appealed to him: Blanka. He believed it was suitable to blend with the design of the E-Sports Monogram Logo, aiming for a universal look that can be used anywhere without giving off a typical cliché E-Sports vibe.
He requested a custom monochrome monogram to be added to the letter 'E' in the AEVO text, adjusting the default structural look for a customized, slightly more distinct appeal.
2. Sketching & Iterations
Using Blanka as a guide, I started the initial stage of sketching the logo concept. Creating several variations on paper allowed for raw creative freedom before locking in a rigid digital grid.
Sketch of the concept logo created and revised while discussing it with Xenan.
Final Design & Cultural Integration
After deliberating over the initial sketches, we reached a conclusion and finalized the design into digital format. The result is a sleek, futuristic main logo accompanied by varied secondary layouts to adapt across management and agency platforms.
Main Logo Design.
The Cultural Easter Egg
Xenan envisioned incorporating unique Dayak motifs on the ID cards and business cards as an easter egg, showcasing AEVO E-Sports' roots and establishment in Central Kalimantan. These distinctive elements were subtly infused to celebrate the region's cultural heritage.
By weaving these significant symbols into the branding materials, Xenan aims to foster a sense of pride and belonging among members while highlighting the rich cultural tapestry of the region.
Final ID Card and Business Card designs featuring subtle Dayak patterns.